Event Marketing + Content Creation

Upstate International

Upstate International is a Greenville nonprofit that empowers people and businesses of all nations to thrive in the Upstate by connecting them through programs, events, and initiatives that foster the dynamic exchange of international culture and ideas. Winn Creative Co. partnered with the organization as part is WCC’s nonprofit service program.

Every quarter, WCC partners with a local nonprofit to provide free marketing services in their greatest area of need. For UI, WCC created marketing materials for event promotion as well as content creation for event promotion through social media.

Marketing Materials

An important aspect of event planning particularly for a nonprofit is securing event sponsors. To alleviate the workload of Upstate International staff, Winn Creative Co. developed the marketing materials needed to reach out to local businesses for sponsorship of their special event with Bob Dotson. Materials in the packet included:

 

  • Cover sheet
  • About page
  • Sponsorship levels
  • Response sheet

Content Creation

Facebook and email marketing were the major tools used to promote the event. We created a content list for reference to assist their Facebook manager in producing posts. Content included on the list:

 

  • Post text
  • Links to relative content
  • Handles of relative profiles for tagging

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